Two audiences
One generic message speaks to nobody: a patient with eczema and a patient wanting Botox look for different signals.
What we do: Separate campaigns, landing pages and creative for medical and cosmetic services.
Marketing for dermatology practices
Fill both sidesof your schedule:medical and cosmetic.
Dermatology patients come for very different reasons, from a worrying mole to a cosmetic consult. We run separate campaigns for each so the right patients find the right service.
Skin check bookedFrom a seasonal awareness campaign
What we solve
Built around how dermatology practices actually grow.
Long wait lists, empty cosmetic slots
Medical appointments often fill weeks ahead while higher-margin cosmetic times go unused.
What we do: Promote the services with open capacity so your schedule fills where you need it.
Expertise matters
Patients compare you with med spas and online clinics and may not see the difference.
What we do: Provider-led education video that shows your training and clinical approach.
Your campaign year
A marketing calendar that follows your busy seasons.
We plan campaigns ahead of the moments your patients are already thinking about, so ads are live when demand starts, not after.
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Winter skinEczema and dry-skin care
Acne & prom seasonClear skin before spring events
Skin cancer awarenessBook your annual skin check
Back-to-school acneTeens and young adults
Holiday cosmeticGift cards and year-end treatments
A starting plan. We adjust it to your services, location and schedule during onboarding.
Example ad concepts
The kind of ads we would run for you.
Every ad is designed in your brand, written for your patients and approved by your practice before it goes live.
YP
Your PracticeSponsored
Early detection matters. Schedule an annual skin exam with our dermatology team.
Skin checkWhen was your last full-body skin check?Board-certified dermatology care.
yourpractice.comWhen was your last full-body skin check?
Book nowYP
Your PracticeSponsored
Over-the-counter products not working? Our dermatologists build treatment plans that fit your skin.
Acne careClear skin starts with the right planTreatment plans for teens and adults.
yourpractice.comClear skin starts with the right plan
Learn moreYP
Your PracticeSponsored
Get cosmetic treatments from a team that understands skin medically. Book a consultation.
CosmeticCosmetic care from a dermatologistBook a cosmetic consultation.
yourpractice.comCosmetic care from a dermatologist
Book nowContent ideas
What we would film and design.
Reel
How to check your own skin
Simple education that builds trust and gets shared.
Reel
Meet your dermatologist
Training, approach and personality in 30 seconds.
Graphic
Sunscreen myths
Seasonal education posts for summer.
Photo
Clinic & treatment room shots
Clean, modern images for both service lines.
Compliance built in. Every medical and cosmetic claim is approved by your dermatologist before it runs, before-and-after images are used only with written patient consent, and all ads follow Meta’s and Google’s healthcare ad policies.
Recommended plan
Where most dermatology practices start
Every package is month-to-month. We will confirm the right fit on your free consultation.
Start hereComplete Digital Growth
$1,500/moSeparate Meta and Google campaigns for medical and cosmetic services, plus a landing page.
Add or upgradePractice Growth
$1,500/moAdd provider-led video for education and cosmetic promotion.